PPC Management: Google & Meta Ads
Paid search and social campaigns set up properly, tracked accurately and optimised every month for enquiries and sales.
Paid ads that pay for themselves
Pay-per-click advertising can bring customers within days, but it can also burn through a budget quickly. Broad targeting, missing conversion tracking and ads that send people to the wrong page are among the most common reasons PPC campaigns fail.
Maetheon Ltd sets up and manages Google Ads, Meta (Facebook and Instagram) Ads and Microsoft Ads for businesses in the UK, the US, Canada and Australia. We start with tracking, build tightly structured campaigns and report on the numbers that matter: cost per lead, cost per sale and return on ad spend.
Your ad accounts stay in your name, and your ad spend is paid directly to the platforms, so you always keep control and full visibility.
What PPC management includes
Account & tracking setup
GA4, Google Tag Manager, conversion tracking and platform pixels, configured correctly.
Keyword & audience research
Finding the searches and audiences most likely to become customers.
Campaign build
Search, Performance Max, remarketing and social campaigns with clear structure.
Ad copy & creative
Ad text, images and short videos, tested against each other.
Landing page advice
Recommendations, or full builds, for pages that convert ad traffic.
Optimisation & reporting
Bid, budget, keyword and audience changes each month, with a plain-English report.
PPC is a good fit if you…
A good fit if you…
- Need enquiries or sales quickly
- Sell products or services with clear margins
- Want to test demand before investing in SEO
- Are launching a new product or location
- Have ads running but no clear view of results
Where PPC budgets go wrong, and how we avoid it
Missing conversion tracking
Without accurate tracking, platforms optimise for clicks rather than customers. We set up and test conversions before spending a penny on campaigns.
Broad targeting
Loose keywords and audiences waste budget on people who were never going to buy. Tight campaign structures, negative keywords and audience exclusions keep spend focused.
Weak landing pages
Even great ads fail if the landing page is slow or off-message. We review, improve or build landing pages that match each campaign.
Our process
Audit or plan
Review of existing accounts, or a plan for new ones.
Tracking
Conversions and analytics set up and tested.
Launch
Campaigns built and launched with agreed budgets.
Optimise
Regular changes based on performance data.
Report
Monthly report and call with next steps.
Pricing & timelines
| Option | What it covers | Starting price |
|---|---|---|
| Account audit | Review of existing campaigns and tracking | From £750 |
| PPC management | Setup and monthly management | From £1,200 / month |
| Landing pages | Pages built for ad campaigns | Quoted on scope |
Ad spend is paid directly to the ad platforms and is not included in our fees. Prices exclude any applicable taxes. See the full pricing guide.
Why work with us
A UK contract
You work with a company registered in England & Wales, with written scopes, clear terms and invoices in GBP.
Fixed, transparent pricing
Written quotes and milestone billing. Any change in scope is quoted before we do the work.
You own the results
Code, designs, footage and accounts belong to you on final payment, with full handover.
Experience from our own products
We run 17 live products, so launches, growth, support and search visibility are everyday work for us.
Frequently asked questions
How much should I spend on ads?
Is ad spend included in your fee?
How soon will I see results?
Do I keep my ad accounts?
Can you manage ads in the US, Canada or Australia?
Related services
Areas we serve
Want ads that bring customers?
Tell us what you want to build or grow. We reply within one business day with clear next steps and a written quote.