Put your brand in front of the people who run giveaways

Our rules for paid placements

These rules apply to every booking on the network. They protect our readers, and they protect you. If an offer depends on any of them being relaxed, we'll decline it.

1. What we sell and what we don't

We sell audience, brand exposure and referral traffic. We don't sell, promise or imply any effect on search rankings, domain authority or "link juice", and no placement is priced or described on that basis. If your aim is to improve your search rankings, please don't book with us.

2. All paid links are qualified

• Every link in a banner, sponsored post or link insertion carries rel="sponsored", sometimes together with nofollow. This is Google's documented method for marking paid links.
• We don't sell dofollow (followed) links. We won't remove the attribute later, whatever the price.
• Selling links that pass ranking credit breaks Google's link spam policy and can lead to penalties for both the publisher and the buyer. Our 17 sites are openly run by one company and link to one another, so an undisclosed paid-link pattern would put the whole network at risk. That's why these rules have no exceptions.

3. All sponsored content is labelled

• Sponsored posts carry a visible "Sponsored" label at the top and a line naming the sponsor.
• Articles that contain a sponsored link insertion carry a visible disclosure note.
• Banners are marked "Ad".
• Maetheon Ltd is registered in the UK. Advertising must be obviously identifiable as advertising under the UK Advertising Codes (CAP Code, Section 2) and UK consumer protection law. Google's guidelines require the same. We don't publish advertorials presented as independent editorial content.

4. What we don't accept

We decline advertising and content that is, promotes or links to any of the following:

• Anything illegal in the UK or in the market being targeted.
• Adult or sexually explicit content, or dating services with adult themes.
• Gambling, betting, casino, sweepstakes-for-payment or similar products, unless the operator is licensed by the UK Gambling Commission or the relevant regulator for the target market. Licensed operators are still accepted only at our discretion and must meet all advertising rules for gambling.
• Malware, phishing, scams, "get rich quick" schemes, unregulated financial promotions, and crypto promotions that don't meet UK financial promotion rules.
• Services that sell fake followers, likes, comments, reviews or giveaway entries, or anything else that manipulates social platforms or giveaway results.
• Hate speech, harassment, or content that is misleading, defamatory or infringes someone else's rights.
• Content aimed at children, or products that can't legally be advertised to a general audience.
• Anything irrelevant to our audience of creators, brands, marketers and community managers.

5. Our editorial rights

• We may edit any submitted content for accuracy, clarity, relevance, length and house style, and we may add labels and disclosures.
• We may decline any enquiry, creative or content without giving a reason. We may also remove a live placement if the landing page later breaks these rules, in line with our Refund & Cancellation Policy.
• Sponsorship doesn't buy editorial approval. We don't change our own reviews, rankings or recommendations for advertisers.
• Landing pages must work, load over HTTPS and match what the ad or post describes.

6. Not a "write for us" page

We don't accept free guest posts, link swaps or link-selling offers. Enquiries of that kind, and enquiries that ask us to drop the rel="sponsored" attribute or the "Sponsored" label, won't receive a reply.

See also our Terms & Conditions, Acceptable Use Policy and Privacy Policy.